The main challenges for these towns is not only promoting themselves as a place to visit (tourism and events) but also as a place to work, study, invest, a place linked to talent, knowledge, creativity, innovation and economic activity. Designing and developing the right brand vision and strategy can play a fundamental role in fostering local development which in turn might lead to the creation of new work places and opportunities for the local population to thrive.
The participating municipalities have in common a situation where not many people decide to move in or businesses decide to invest.
This is due to a general lack of attraction of the cities. We are not communicating about us effectively due to a lack of knowledge on communication and skills.
Starting from these considerations the participating municipalities have identified the following needs:
This project will be carried out at a transnational level in order to allow a comparison among training methodologies and place branding strategies implemented in each country.
The transnational dimension of the project is expected to valorize the practices in a logic of complementarity, the result will be a set of practices whose impact is greater than the sum of the parts.
These practices will serve to create a training methodology and a peer learning process which will be developed and tested at transnational level on the staff of the municipalities.
The general objective of the project therefore is to raise the attractiveness of European cities through the exchange of best practices on place branding strategies designed and implemented by Municipalities in order to create more favorable conditions for local development.
The target groups of the project are civil servants working in the partner municipalities, political representatives, and target groups indirectly involved in activities at local level such as business actors, including category associations, chamber of commerce, associations for the promotion of the territory.
The expected results of the project are: